The viral skin tone adapting foundation
Color Changing Foundation
Color Changing Foundation
Adapts to your skin tone
Hides imperfections
Natural look for 16+ hours
With SPF 15
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30-day money-back guarantee
Try it worry-free. If our skin-adapting foundation doesn't blend seamlessly with your tone, you'll get your money back*
What makes it different?
What makes it different?
Our adaptive pigment formula removes the need to choose a shade. As you blend, micro-encapsulated pigments react to your skin’s warmth and undertones, shifting within seconds to match your unique complexion. Made for fair to medium tones, it evens redness, blurs imperfections, and melts into the skin for a seamless, second-skin finish.
- Adapts to your skin tone
- Hides imperfections
- Natural look for 16+ hours
- With SPF 15
Does it work on my skin?
Does it work on my skin?
Our Color Changing Foundation is suitable for all skin tones above and in between.
How do I use it?
How do I use it?
Step 1: Create the Perfect Canvas
Start with moisturized skin. Smooth on your go-to primer or hydrating cream to create an even base that helps your foundation glide on seamlessly.
Step 2: Build Your Base
Dispense one pump onto the back of your hand. Using a brush, dot foundation on your forehead, cheeks, nose, and chin. Blend outward from the center of your face using circular motions for a naturally soft, medium coverage finish with a velvety matte texture.
Step 3: Customize Your Coverage
Want more coverage in specific areas? Layer a second application on any spots that need extra attention—blemishes, redness, or discoloration—and blend seamlessly into your base.
Step 4: Lock It In
Brighten under-eyes with your favorite concealer, then lightly dust translucent powder across your T-zone (forehead, nose, and chin) to control shine and keep your look fresh all day.
How does the money back guarantee work?
How does the money back guarantee work?
Find your flawless shade with zero risk. Our Changing Foundation comes with a complete satisfaction promise: if your shade isn't spot-on, we'll make it right with a full refund—no questions asked.
We know finding the perfect foundation match online can feel like a gamble. That's why we've eliminated the risk entirely. Try it on your skin, in your lighting, with your routine. If it's not your perfect match, simply let us know within 30 days and we'll process your full refund immediately.
Ingredients
Ingredients
Revitalizing ingredients
- Glycerin: Skin-loving glycerin for all-day hydration
- Mica: Natural mineral pigments for a soft, healthy glow
- Vitamin E: Nourishes and protects with skin-soothing Vitamin E
Shipping and returns
Shipping and returns
We offer FREE Worldwide Shipping!
Due to the influx of orders from our ongoing sale, there will be a slight delay in dispatch. Rest assured, all orders will be shipped within a 24-48 hour timeframe. Depending on your geographic location, the delivery may take approximately 5-7 business days.
Although we offer shipping to all countries, a few islands are excluded from our delivery area. If your country is available during checkout we ship to your country. We also provide standard international tracked shipping at no additional cost on all orders.
Additionally, we offer a premium international insured shipping option at a modest charge of $2.99USD, which we highly recommend for prioritized service and faster delivery.
Returns
All returns must be postmarked within fourteen (14) days of the delivery. All returned items must be in new and unused condition, in the original packaging. See our return policy for more info
I tried out the "lip stain as blush on" trend and I had fun!
Volume Lip Gloss
Bestseller Lip Bundle
Loved by 50.000+
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Margaret, 61
"I honestly thought my foundation days were over. At 61, everything I tried would settle into my smile lines within an hour and turn orange by lunch. I'd resigned myself to just using tinted moisturizer. Then my daughter bought me this for my birthday. I cried when I looked in the mirror. My skin looked like MY skin—just smoother, more even, more radiant. No lines emphasized. No orange. No mask. I'm 61 and I finally love wearing foundation again."
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Jennifer, 58
"In 25 years, I've spent thousands on foundation. High-end, drugstore, luxury brands, custom-mixed—I tried it ALL. Nothing worked on my 54-year-old skin. They all settled into my pores, clung to dry patches, and oxidized. This is the first foundation that's made me look YOUNGER, not older. My husband asked if I'd done something to my face. That's when I knew this was different"
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Deborah, 63
"As a makeup artist for 30+ years, I've worked with every foundation on the market. I'm 63 and I've never found one that works this well on mature skin—including my own. The way it glides over texture instead of settling into it is remarkable. I've started recommending it to every client over 50. It's the only foundation I trust on aging skin"
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Mia, 56
"I've spent over $300 in the past year alone returning foundations that didn't work. Wrong shade, oxidized, settled into lines—you name it. I was terrified to try another one. But the shade-match guarantee convinced me to give it ONE more shot. I've been wearing it for 3 months now and I've never looked back. It's the only foundation I'll ever buy again. I'm 56 and my skin finally looks flawless."
Why smooche?
Skin-loving ingredients
Frequently Asked Questions
How to apply?
How to apply?
Step 1: Create the Perfect Canvas
Start with moisturized skin. Smooth on your go-to primer or hydrating cream to create an even base that helps your foundation glide on seamlessly.
Step 2: Build Your Base
Dispense one pump onto the back of your hand. Using a brush, dot foundation on your forehead, cheeks, nose, and chin. Blend outward from the center of your face using circular motions for a naturally soft, medium coverage finish with a velvety matte texture.
Step 3: Customize Your Coverage
Want more coverage in specific areas? Layer a second application on any spots that need extra attention—blemishes, redness, or discoloration—and blend seamlessly into your base.
Step 4: Lock It In
Brighten under-eyes with your favorite concealer, then lightly dust translucent powder across your T-zone (forehead, nose, and chin) to control shine and keep your look fresh all day.
How long does it last?
How long does it last?
Our long-wear formula is designed to stay put for up to 16 hours without fading, oxidizing, or transferring onto clothes or masks. The breathable, lightweight texture locks onto skin while still feeling comfortable, so you get all-day coverage that looks as fresh at 8 PM as it did at 8 AM.
What's the coverage like? Can I make it lighter or heavier?
What's the coverage like? Can I make it lighter or heavier?
You're in complete control. One pump gives you natural, "your skin but better" medium coverage that evens tone and softens imperfections. Need more? Layer a second application on specific areas for full coverage that still looks like skin—never cakey or heavy. It's truly customizable to your needs each day.
Will it break me out or irritate sensitive skin?
Will it break me out or irritate sensitive skin?
Our formula is dermatologist-tested, non-comedogenic (won't clog pores), and free from harsh irritants. We've also excluded common sensitizers like parabens, sulfates, and synthetic fragrances. In fact, 88% of users in our clinical study reported improved skin texture after just 2 weeks of use—it's skincare and makeup in one.
How does the money back guarantee work?
How does the money back guarantee work?
Find your flawless shade with zero risk. Our Changing Foundation comes with a complete satisfaction promise: if your shade isn't spot-on, we'll make it right with a full refund—no questions asked.
We know finding the perfect foundation match online can feel like a gamble. That's why we've eliminated the risk entirely. Try it on your skin, in your lighting, with your routine. If it's not your perfect match, simply let us know within 30 days and we'll process your full refund immediately.
Where do you ship to?
Where do you ship to?
We offer free worldwide shipping! Shipping to 65+ countries. Please see our shipping policy to find your country and shipping times.
Can I return my order?
Can I return my order?
All returns must be postmarked within fourteen (14) daysof the delivery. All returned items must be in new and unused condition, in the original packaging. See our return policy for more info
Do I have to pay import duties and tax?
Do I have to pay import duties and tax?
No, you do not have to pay any import duties and tax. We aim to provide a hassle-free shopping experience, so the price you see is the price you pay. There are no hidden fees or additional charges at delivery. This ensures that you can enjoy our products without worrying about extra costs.
Why smooche is the best choice?
Instant result - Always an instant effect
Trusted by 100.000+ - Loved by so many other lips
Ethical - Cruelty free and vegan
